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Starting Wednesday until Sunday, December 4, a Fiat 500 will be parked out front of the new Longo’s store in Milton – filled with Longo’s Panettone! Customers can guess the number of Panettone in the car for the change to win $50, $100 and $200 gift cards.

MEDIA ADVISORY – November 28, 2011

Longo’s brings a “fresh tradition” to Milton with the opening of its Brand New Store

On Wednesday, November 30, media are invited to experience the food, passion, expertise, quality and service Longo’s is known for at the opening of the new Milton store.

Grand opening celebrations will include the ceremonial “biting of the apple” with Mayor Gordon Krantz and a performance of a song written for Longo’s by the Milton Christian School choir. Following the ceremony media are invited to tour the store and to find out the answer to the age old question: how many Italians can fit inside an Italian Fiat?

WHAT:	Longo’s Milton Grand Opening and ceremonial “Biting of the Apple” with the Longo’s family & team of food experts, Mayor Gordon Krant & the Milton Christian School choir
WHEN:	Wednesday, November 30, 2011  8:00 am – Opening ceremonies begin with choir performance 8:30 am – Fiat Challenge to follow
WHERE:	1079 Maple Avenue, Milton, Ontario

About Longo’s

A family-owned organization, Longo’s first opened its doors in Toronto in 1956 and now boasts 24 stores across the GTA, employing more than 4,400 team members.  Inspired by their Founders and their commitment to a Fresh Tradition, the Longo’s team of food experts is dedicated to exceeding customer expectations by offering the best food experience at a great value to every customer, every time by providing Fresh & Unique Offerings, Everyday Foods & Groceries, Services for Ease and Education and ideas.

Follow us on Twitter: @LongosMarkets

Visit our Facebook page: www.facebook.com/LongosMarkets

For more information contact:

Amanda Laird

Mansfield Communications

416.599.0024 ext. 229

(e) Amanda@mcipr.com